UNICEF initiative to aware us about the educational issues among children.
If reading were be forbidden would you be tempted to try?
A campaign to stimulate reading among the teenagers.
Unicef
Agency: MC/CD Advertising, Bucharest, Romania
Creative Directors: Dan Cretu, Cristian Mare
Art Director: Cristian Mare
Copywriter/Photographer: Dan cretu






It is a shame the text was not in Romanian or proof-read by a native English speaker …
In a way…yes text could be in Romanian…but UNICEF is international…so the message must be in a usual language.
Thanks for the comment.