Sharks eat people. This is a problem. At this time of year the teeth of sharks kill about 12 people a year.
Every year, more then 100 million sharks are killed for soup. Without this natural predator, many flesh-eating fish have flourished, consuming an abnormal number of grass-eating fish. Without the grass-eating fish, seaweed grows out of control, eventually destroying coral. Without coral, coastlines lose their natural defense, allowing waves to build to unprecedented heights, disturbing surface air pressure. The constantly fluctuating air pressure makes it easier for hurricanes to form. You can guess the rest.
Shark fin soup kills.
People also eat sharks. In our time the hands of fishermen kill each year an estimated 100 million sharks. And who is the evil predator?
Advertising Agency: Saatchi & Saatchi, Beijing, China
Creative Directors: Steven Cheng, Eryc Xue
Art Director: Tank Ma
Copywriter: Norman chen
Studio: Untold Images
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