Here is a campaign made by Scope which is a non-profit organization in Victoria, Australia. The organization is offering disability services to many people with physical or other disabilities.
This spot is called “Stop the Noise” and it was shot at Box Hill Station.
The message is “See the person, not the disability”. The concept of this spot confronts pre-judgments often made by some people against people with disability. It aims to promote better understanding of the individuality of people with disability.
“This commercial causes people to pause and actually think about how they perceive people with disability. We tend to see someone in a wheelchair, for example, and allow their disability to colour our perception of them as a person.”
Said creator Rob Beamish of the Leo Burnett agency.
Joel Barraud plays the lead role in this commercial.
This ad prints were released in May 2007 and amends some well-known disability signs. They suggest the personal skills that this disabled people do have.
This social advertising campaign was developed by Leo Burnett, Melbourne.
Tags: disabilities, disability services, disabled people, educational campaign, handicap, mental disabilities, public interest, public participation, public service announcement
0 Responses to “See the person, not the disability”