Anti-fur campaign since 2006 made for Safe.
The aim is to aware skin consumers of the gravity of this issue. An animal without its skin is no longer an animal.
Respect animal rights.
They weren’t born to be worn. Safe.
Credits:
Agency: Lowe Worldwide, New Zealand
Creative Director: Josh Moore, Sion Scott-Wilson
Art Director: Nick Clements
Copywriter: Mike Wilson
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