Orbis held the “kids help kids” campaign to call on parents to educate their kids in helping the 1,400,000 blind children around the world. In order to get kids interested in helping others, fairy tales were used to illustrate that blind kids face risks everyday, as they wait for their hero to save them. By raising their sense of justice, kids are more likely to become spirited and eager to become a hero to others, at the same time supporting the parent’s effort to educate their kids.
Here it is another Orbis campaign: See the world though your hands
Advertiser: Orbis
Creative Director: Sandy Chan, Connie Lo, Brian Ma
Copywriter: Alfred Wong
Art Director: Brian Ma, Martin Tong, Leo Yeung
Client Service: Pamela Wan, Maurice Li
Print Production Manager: Joe Tam
Illustrator/ Computer Graphic: Sam McCullen
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