At its 25 years anniversary, International Handicap will launch middle of July its new institutional communication campaign.
A very beautiful visual signed by a Lyons agency, MgA.
Because the causes of handicap are multiple. Acting everywhere it is needed.
They put in scene of the exposed bodies on which the various causes of the handicap on several members are marked. They make it possible to emphasize the whole of the actions of ONG like assistance to the refugees, fights against poverty; that are not quite as well known as the combat against the mines.
The campaign will be stopped for posting (only 4 or 3 in bus shelters), in video, on radio and on Internet.
Tags: bus shelters, communication campaign, handicap, institutional communication, poverty, refugees
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