Tv campaign called “Children See. Children Do” made for NAPCAN, Australia’s National Association for the Prevention of Child Abuse and Neglect by DDB, Sydney.
“Make your influence positive”.
The spot is showing children following adults, mimicing their habits, using their behaviour.
NAPCAN is trying to raise awareness of all mature Australians that responsibility for children’s wellbeing goes beyond parents and child care professionals.
Agency: DDB, Sydney
Tags: abuse and neglect, awareness, awareness campaign, child abuse and neglect, child care professionals, prevention of child abuse, public service announcement, tv campaign
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