This campaign focuses on the potentially fatal consequences of breaking the 30mph speed limit. It was mad in UK in January 2006 by the Leicester, Leicestershire & Rutland Safety Camera Scheme.
A spokesperson for the Safety Camera Scheme was saying:
70% of motorists admit to speeding. This is simply not acceptable and I hope that this campaign will bring home the importance of driving within the limit to those who continue to drive too fast. UK roads are amongst the safest in the world, but 35 children were killed or seriously injured on the roads in our area last year, that’s 35 too many and we need to make them safer. As this campaign shows, every driver can play their part by slowing down a few miles an hour and ensuring they are at or under the speed limit at all times.
Agency: Abbott Mead Vickers BBDO
Tags: car accidents, educational campaign, protection, public service announcement, social marketing, speed kills, speed limit
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