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“Until the sun shines out of your ass, use an energy saving light-bulb instead!” is the new massage promoted by Greenpeace for the ecological revolution.
Almost violent, as some might say, but desperate times call for desperate measures.
This is a campaign of Hilfswerk Austria, an organization that offers social support for poor families all over Austria and Eastern Europe.
The spot is made to make us aware of the fact that more than 800 million people all over the world are suffering from hunger while we are throwing away our money on useless things.
An appeal for social responsibility is made through a sarcastic massage:
“Wouldn’t it be nice if something was left over for children in need as well?”
Advertised brand: Hilfswerk Austria
Advert title(s): Fat Pet
Advertising Agency (Name, City, Country):Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Mariusz J. Demner
Art Director: Christian Bircher
Copywriter: Alexander Rabl, Viktor Kröll
Production Company: Close Up, Vienna, Austria
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