An anti child abuse German campaign called Gegen Missbrauch which means “against abuse“.
Some may interpret this poster as “black guys are grabbing white kids’ crotches” but in fact the black hand is the “Evil touching innocence”.
Some say this is plagiarize an old poster, but I think it`s for an good purpose and it`s using it smart.
More than 300,000 children are sexually abused in Germany every year.
Advertising Agency: Grabarz & Partner, Germany
Creative Directors: Ralf Heuel, Patricia Pätzold, Ralf Nolting
Art Director / Illustrator: Julia Elles
Copywriter: Laura Müller-Rossbach
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