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Orbis held the “kids help kids” campaign to call on parents to educate their kids in helping the 1,400,000 blind children around the world. In order to get kids interested in helping others, fairy tales were used to illustrate that blind kids face risks everyday, as they wait for their hero to save them. By raising their sense of justice, kids are more likely to become spirited and eager to become a hero to others, at the same time supporting the parent’s effort to educate their kids.
Advertiser: Orbis Creative Director: Sandy Chan, Connie Lo, Brian Ma Copywriter: Alfred Wong Art Director: Brian Ma, Martin Tong, Leo Yeung Client Service: Pamela Wan, Maurice Li Print Production Manager: Joe Tam Illustrator/ Computer Graphic: Sam McCullen
TV commercial called “Different” that promotes the Special Olympics since 2001. At that time this spot was promoting the Special Olympics European Football.
The guy who speaks in the clip about the reality of being disabled, it’s Barry Cairns Jr, a Special Olympics footballer from Durham. He speaks about the participation on Special Olympics that make him feel different.
Special Olympics is an international organization created to help people with intellectual disabilities develop self-confidence, social skills and a sense of personal accomplishment through sports training and competition.
Campaign was developed by J. Walter Thompson, London, by executive creative director Jaspar Shelbourne, copywriter Jonathan John, art director Nick Wootton, and agency producer Henrietta Curzon.
People look at you.
They stare.
They all stare.
They point at you.
They shout at you.
They make you feel different.
It’s fantastic!
In 2006 Special Olympics Great Britain had a set of billboards, print advertisements and online photography shot by John Rankin Waddell.
In these prints pose few of the participants, with solemn faces, each with a statement about what they can do.
The campaign challenges the trigger response many people experience when confronted with someone out of their comfort zone. The copy initiates a change in the viewer’s perception of the learning disabled. This is done by opening the headline with a seemingly negative twist which then resolves into a positive statement readily associated with top-class, able-bodied athletes. The intended out-take is that just because someone may appear different due to their disability, what drives them to excel in their sport is the same as anyone else.
At the age of eight, Alison developed a devastating back hand.
Alison Kidger. Tennis Player.
Since birth Andrew has had severe difficulty coping with losing.
Andrew Taylor. Gymnast.
At an early age Baljinder was diagnosted with football on the brain.
Baljinder Dhillon. Striker.
Mark was born with a serious ability.
Mark Leedham. Sprinter.
Campaign was developed at JWT London, by executive creative director Nick Bell, copywriter Ryan Lawson, art director Andy Smith, photographer Rankin, typographer Tivy Davis, with retouching by Lightbuld.
Anti smoking ad print campaign created by Free Picture. The ads symbolize the side effects of smoking…besides its serious effects on health, smoking is a cancer to economy.
Campaign was made for antismoke.org organization that is trying to aware people of the issues of second hand smoking, young people smoking or cancer illness at people that smoke.
Life is precious, don’t turn it into smoke
For those who do smoke, organization is providing some materials about methods of quitting smoking.
Stop smoking `till everything turns to ash. Target of this campaign is Middle East. And not only…
Agency: Free Picture, Riyadh Creative Director: Abdullah Awad Art Director: Abdullah Awad Photographer: Jaime Nefar
UNICEF initiative to aware us about the educational issues among children.
If reading were be forbidden would you be tempted to try?
A campaign to stimulate reading among the teenagers.
Unicef
Agency: MC/CD Advertising, Bucharest, Romania Creative Directors: Dan Cretu, Cristian Mare Art Director: Cristian Mare Copywriter/Photographer: Dan cretu
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