Archive for June, 2007

Domestic violence in front of kids

Family Services of Greater Vancouver has this TV spot with an uncensored domestic fight. Expressing a very strong idea about the domestic violence this commercial is aiming to aware us about the things we may do in front of kinds. This sort of things can traumatize a kid for life.

This spot has censured images. Still we are horrified by these actions. Imagine children who see this everyday uncensored.

Advertising Agency: Publicis, Vancouver, Canada
Creative Director: Bill Downie
Art Director: Tana Kosiyabong
Copywriter: Grant Proulx
Director: Craig Brownrigg

Tags: abuse and neglect, awareness campaign, child abuse and neglect, domestic violence, family services of greater vancouver, public service announcement

Stop smoking

An announcement on a Peruvian magazine about kids that are smoking let by the indifference of their parents.

El sufre de tabaquismo, su papa de indiferencia.

stop-smoking.jpg

The slogan translated for this is: “He is suffering of smoking addiction, his father of indifference.” You can not tell from this image is the kid is smoking or some one put him to smoke that cigar.
Few of smoking people are aware that children are passive smokers or second hand smokers when they are among us. And we all know that “Children See. Children Do”. Many of them will start smoking because they see their parents smoking.

Tags: abuse and neglect, awareness campaign, cancer, child abuse and neglect, educational campaign, non smoking, passive smokers, smoking addiction, smoking kills, start smoking, stop smoking, tabaquismo

See the person, not the disability

Here is a campaign made by Scope which is a non-profit organization in Victoria, Australia. The organization is offering disability services to many people with physical or other disabilities.

This spot is called “Stop the Noise” and it was shot at Box Hill Station.
The message is “See the person, not the disability”. The concept of this spot confronts pre-judgments often made by some people against people with disability. It aims to promote better understanding of the individuality of people with disability.

“This commercial causes people to pause and actually think about how they perceive people with disability. We tend to see someone in a wheelchair, for example, and allow their disability to colour our perception of them as a person.”

Said creator Rob Beamish of the Leo Burnett agency.

Joel Barraud plays the lead role in this commercial.
joel-_stopthenoise.jpg


This ad prints were released in May 2007 and amends some well-known disability signs. They suggest the personal skills that this disabled people do have.

scope-tennis.jpgscope-sax.jpgscope-laptop.jpgscope-basketball.jpg

This social advertising campaign was developed by Leo Burnett, Melbourne.

Tags: disabilities, disability services, disabled people, educational campaign, handicap, mental disabilities, public interest, public participation, public service announcement

Nature can not be recycled

A pro bono social campaign made for WWF Romania about the recycling actions that some big companies should do about saving the environment.

Creative concept created by Ogilvy Group Romania is illustrating an alternative way to the lack of interest for protecting the nature, offering at the same time a solution to contribute directly to the actions needed for preserving the nature. They are asking to redirect about 2% of our taxes to nature conservation.

wwf-romania.jpgwwf-romania2.jpg

Agency: Ogilvy & Mather, Romania

Tags: awareness campaign, educational campaign, nature conservation, public interest, public participation, public service announcement, recycling, saving the environment, wwf

30 for a reason

This campaign focuses on the potentially fatal consequences of breaking the 30mph speed limit. It was mad in UK in January 2006 by the Leicester, Leicestershire & Rutland Safety Camera Scheme.

A spokesperson for the Safety Camera Scheme was saying:

70% of motorists admit to speeding. This is simply not acceptable and I hope that this campaign will bring home the importance of driving within the limit to those who continue to drive too fast. UK roads are amongst the safest in the world, but 35 children were killed or seriously injured on the roads in our area last year, that’s 35 too many and we need to make them safer. As this campaign shows, every driver can play their part by slowing down a few miles an hour and ensuring they are at or under the speed limit at all times.

Agency: Abbott Mead Vickers BBDO

Tags: car accidents, educational campaign, protection, public service announcement, social marketing, speed kills, speed limit

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