For any information regarding social-advertising.info please use this email address: social[at]
social-advertising[dot]info.
Also, if you have creations and you want to be posted here, please send me an email.
The following commercial is airing on Arabic channels to dissuade people from becoming suicide bombers.
“Terrorism, has no religion”.
“Whosoever kills another soul unjustly it’s as if he has killed all of mankind”.
A quote from the wholy Quran.
Even the word, ‘War’ does not justify attacking secure civilians and turning the streets into a heinous scene that is open for the slaughter of both innocent women and children. The ethics of war – any war – refute this mass elimination, and we have, in the form of the Prophet, a decent example to follow.
Commercial made for United Nations for the International Day for the Elimination of Racism. UN is trying to grow its efforts to eliminate all forms of racial discrimination. Fighting everyday racism, racial discrimination and related intolerance is what UN has in his mind.
The more you apply it, the uglier you become. Racism.
Here is a Childhood Obesity Prevention campaign that uses popular characters from an animated movie.
U.S. Department of Health & Human Services Partners with Ad Council and DreamWorks to Combat Childhood Obesity
PSAs featuring Shrek characters urge kids to “Be a Player. Get up and play an hour a day.”
WASHINGTON, D.C., February 1, 2007 / PRNewswire / — The U.S. Department of Health and Human Services (HHS) and the Ad Council joined with DreamWorks Animation SKG today to launch a new series of public service advertisements (PSAs) designed to help address childhood obesity. Featuring characters from the movie Shrek, the PSAs are an extension of HHS’ ongoing “Small Step” Childhood Obesity Prevention campaign, which encourages children and families to lead healthy lifestyles. HHS Secretary Mike Leavitt unveiled the ads at a press conference in Washington, D.C. this morning.
The new PSAs, using the slogan “Be a Player: Get up and play an hour a day,” urge all children to engage in physical activity. The PSAs will complement the current “Can your food do that?” PSAs which promote the benefits of eating healthy foods. Created pro bono by ad agency GSD&M, the ads include television, outdoor ads and web banners, which direct children and families to visit HHS’s newly redesigned website, www.HealthierUS.gov, for suggestions on a healthier lifestyle. The Cannery, a west coast online development firm, created the new homepage, along with a kid’s website at www.smallstep.gov, which includes games and activities to support the new PSAs.
“We are pleased to collaborate with DreamWorks Animation SKG to address childhood obesity and possibly thwart the onset of chronic disease,” said HHS Secretary Mike Leavitt. “I hope to find innovative ways to work as partners with many other companies in creating a culture of wellness. I am a strong supporter of the President’s HealthierUS initiative and encourage all Americans to be physically active every day; eat a nutritious diet; get their preventive screenings; and make healthy choices.”
According to HHS’ Centers for Disease Control and Prevention, the percentage of young people who are overweight has more than tripled since 1980. More than 10 million school age children in America–18 percent are considered overweight. In addition to the psychological and social issues of stigmatization, overweight children are at far greater risk of growing into adults who have cardiovascular disease, Type 2 diabetes, and other chronic diseases that may reduce the length and quality of their lives.
During the event, Secretary Leavitt announced campaign support from member companies of the Ad Council’s Coalition for Healthy Children. The Coalition was initiated in 2005 to help combat childhood obesity by developing consistent, research-based messaging for marketers, media, government agencies, non-profits, academics and the private sector. The Robert Wood Johnson Foundation provided support for the Ad Council’s research and development of these health messages, which will ultimately be disseminated to the public by Coalition member organizations such as PepsiCo, General Mills, Kraft Foods, Kellogg, Coca-Cola, SUBWAY, McDonald’s, American Heart Association, Girls Scouts of the USA, Shaping America’s Health, Nickelodeon, Cartoon Network and Univision Communications.
During 2007 and 2008, the Coalition will provide messaging and creative material for its members to utilize in their own communications, including an online presence across major marketers, non-profits and government agency websites, in-store and on-pack promotions sponsored by advertisers and significant media commitments. These materials will support the work of HHS and extend the “Be a Player” message, some of which will reach consumers in the first quarter of 2007. Further details regarding Coalition member support can be found in the accompanying quotes from organization spokespersons.
“Despite all of the emphasis focused on childhood obesity in our country during the last several years, many children and families are still not making the necessary changes to lead healthy lifestyles,” said Ad Council President and CEO Peggy Conlon. “We are delighted to continue our partnership with HHS with this new series of PSAs that are both motivating and entertaining for children. I am confident that this work, combined with the wonderful efforts of our Coalition, will have a significant impact on this epidemic.”
Using the Ad Council’s model, all of the PSAs will run and air in advertising time and space that is donated by the media. Several media companies have made commitments to donate time and space to support the PSAs. These media companies include Nickelodeon, Outdoor Advertising Association of America, Turner Broadcasting System, Univision Communications, Discovery Communications, Azteca America, Comcast Spotlight and Cox Communications.
From user post.
Here is the transcript:
Shrek Public Service Announcement “Be a Player”
THE DONKEY IS TRYING TO TALK TO A KID PLAYING A VIDEO GAME AND WEARING HEADPHONES. THE KID IS TOTALLY INTO HIS GAME AND DOESN’T NOTICE DONKEY RAPPING DIRECTLY INTO HIS EAR.
CHORUS: Get up and get, get up and get movin’!
DONKEY: Kid, what’s up wit’ you?
CUT TO WIDE SHOT, BOY STILL PLAYING GAME, DONKEY IN FOREGROUND RAPPING TO CAMERA.
DONKEY: Let’s get up and play!
DONKEY DOES A FUN MOVE BACK TOWARD A GIRL WATCHING TV. HE PICKS UP THE CUFF OF HER PANTS AND DRAGS HER OUT OF FRAME AND AWAY FROM THE TV.
DONKEY: Do somethin’ - stop slumpin’ like a lump all day.
CHORUS: Be a player!
A GROUP OF KIDS RUN IN TO FRAME OUTSIDE AT A PARK. FIONA, SHREK, DONKEY, THE DRONKEYS, PINOCCHIO, PUSS AND THE THREE BLIND MICE ALL RUN IN ALSO.
DONKEY: Get on up, c’mon, get out that door-
WE SEE SHREK SWINGING ACROSS THE MONKEY BARS FOLLOWED BY A KID. WE REVEAL DONKEY SITTING ON THE PLAY SET DELIVERING HIS LINE.
DONKEY: Let’s shake that booty like never before!
CHORUS: Be a player!
WE CUT TO THE GIRL JUMP ROPING. WE SEE A DRONKEY FLY ACROSS THE SCREEN.
DONKEY: Let’s run, have fun�
CUT TO FIONA DANCING.
DONKEY: Let’s jump and groove.
CUT TO DONKEY SITTING ON THE PLAY SET.
DONKEY: Get up and get that body up, make it move!
WE CUT TO A CLOSE UP OF PUSS IN BOOTS DANCING.
CHORUS: Get up, get up, get up�
WE CUT WIDE TO REVEAL PUSS IN BOOTS DANCING WITH THE GIRL. PINOCCHIO DOES THE ROBOT IN THE FOREGROUND.
CHORUS: …and be a player. Get up, get up, get up.
WE CUT TO A SHOT OF THE THREE BLIND MICE TUMBLING DOWN THE SLIDE OUT OF CONTROL.
DONKEY: Let’s run, have fun…
WE PULL OUT WIDE TO REVEAL THE MICE COMING TO THE END OF THE SLIDE FOLLOWED BY A LITTLE GIRL.
DONKEY: …get up and be a player.
WE CUT TO SHREK DELIVERING HIS LINE IN FRONT OF A TREE WITH CHILDREN PLAYING IN THE BACKGROUND. SUDDENLY, A FRISBEE FLIES INTO FRAME AND BONKS HIM ON THE SIDE OF HIS HEAD. HE LOOKS SLIGHTLY ANNOYED.
SUPER: Get up and play. An hour a day.
SHREK: Get up and play an hour a day. Ouch!
DONKEY: (UNDER) Sorry.
CUT TO THE URL WITH AD COUNCIL AND HHS LOGOS BELOW.
SUPER: Go to healthierUS.gov.
DONKEY POPS HIS HEAD INTO FRAME WITH URL AND LOGOS.
DONKEY: For cool playtime ideas, go online.
CHORUS: (UNDER) Get up, get up, get up and be a player.
DONKEY: Just don’t stay long.
LOGOS: Ad Council
Department of Health and Human Services
Again WWF makes a powerful campaign with the purpose of generating awareness on the ecological disaster that means the Global Warming.
Animals around the world are losing their habitats due to the climate change. By recycling glass, plastic, cardboard and paper, you can help prevent this. Take action right now.
In this case, pair of penguins is illustrated crossing the streets like indigents.
Advertising Agency: EuroRSCG, Helsinki, Finland Creative Director: Marcelo Coutinho Art Director: Luiz Risi Copywriter: Leena Yliportimo
Social Categories