All thru this campaign may look repulsive, the message of these ad prints is clear. Some say that the hidden message of this campaign is “Sex is a mass murderer” just because we see bare bodies in act.
I do not agree with those guys, I do think that the comparison is evident: AIDS can kill as much as those dictators did once.
I do think that the art direction is good, maybe excepting the obvious faces of dictators. It may be intentionally made so those faces should sustain the main message. Illustrations are exposing two bodies making love.
Ad prints have a special message to the whole world: you have to protect yourself. Protect your health, your life and your right to live free.
I saw this campaign on other advertising sites, I just love it. The World AIDS Day is a concept that came from James W. Bunn and Thomas Netter in 1987. Few know that those were two public information officers for the Global Programme on AIDS at the World Health Organization in Geneva, Switzerland.
On 1rst December world gets involved in World AIDS Day that is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection.
What would you like to be when you grow up? is the latest social ad from Greenpeace Greece. An amazing campaign pointing out that the earth is becoming more and more of a hostel place to be in. The little girl at the end of this ad tells the truth about our beloved planet…
I would like to be an astronaut so I can get out of this place… is her answer to the question.
As sad as it may be, she speaks the truth…and if we continue to ignore the problems of our planet and the signs that it sends us, we will soon find ourselves in a place that is impossible to live.
Burma Campaign UK launched a video and poster campaign about the never ending disaster in Burma and the military dictatorship. The new animated film tells the story of a little girl called Khin Mar, who survived Cyclone Nargis but whose village is later destroyed by the military dictatorship.
If the Burmese regime cared about its people they wouldn’t leave storm victims to die, shoot at peaceful protestors and rape 5 year old girls, like Khin Mar. We are launching this campaign because the world must realize that the real disaster in Burma is the regime. The last 9 months have shown the world that the regime will stop at nothing to stay in power, said Johnny Chatterton, Campaigns Officer for Burma Campaign UK.
Unfortunately, this is one of too many examples of human beings suffering from others’ need of power, greed, stupidity, neglect and indifference.
This new social ad, called “The Real Disaster”, was created by Ogilvy Advertising and is narrated by famous comedian Ricky Gervais.
“Paws For a Cause Day” is a campaign made by RSPCA (The Royal Society for the Prevention of Cruelty to Animals) and it will take place on the 29th of February 2008.
“Not all animals can protect themselves…That’s why we need RSPCA…” and that’s why we all must help them collecting all the money they need for continuing their great work in protecting, housing and healing animals (www.pawsforacause.com.au).
Animals can’t protect themselves, but we can protect them. So lets do that…